The Tipping Point, by Malcolm Gladwell talks about what makes things "tip." It talks about how things become a hit in society. Gladwell really emphasizes on the three rules that start an epidemic: The Law of the Few, The Stickiness Factor, and The Power of Context. The purpose of this book was to explain how things become so popular in our society and what really makes them a hit. This book was written merely for marketers and advertisers who are interested in how to make things a big hit.
The context of this book was to explain how things become so important in our society. It was written to explain what makes things boil up to the point where they "tip."
The author, Malcolm Gladwell, is very credible because he is an English-Canadian journalist as well as bestselling author. He also has very strong speaking skills. I think that by referencing many allusions in the book, Gladwell really achieved his purpose. He alluded to Blue's Clues, The Stanford-Milgrim Experiment, Sesame Street, and many more. His examples that he used throughout the book really helped achieve the purpose. In the book he also gave many perspectives of highly successful people, which made him all the more credible. He used syllogism to deduct and investigate how things "tip" throughout the entire book. Gladwell uses analogy to compare things to explain why one was a hit and the other one wasn't.
I personally believe that this book was magnificently carried out and after reading this book, I really understand how things work. I understand how things become an epidemic and what makes them so popular in our society. I think Malcolm Gladwell is very educated on this subject and all of his analogies and deduction really make sense. I think the use of exemplification really helped Gladwell achieve his purpose.
The context of this book was to explain how things become so important in our society. It was written to explain what makes things boil up to the point where they "tip."
The author, Malcolm Gladwell, is very credible because he is an English-Canadian journalist as well as bestselling author. He also has very strong speaking skills. I think that by referencing many allusions in the book, Gladwell really achieved his purpose. He alluded to Blue's Clues, The Stanford-Milgrim Experiment, Sesame Street, and many more. His examples that he used throughout the book really helped achieve the purpose. In the book he also gave many perspectives of highly successful people, which made him all the more credible. He used syllogism to deduct and investigate how things "tip" throughout the entire book. Gladwell uses analogy to compare things to explain why one was a hit and the other one wasn't.
I personally believe that this book was magnificently carried out and after reading this book, I really understand how things work. I understand how things become an epidemic and what makes them so popular in our society. I think Malcolm Gladwell is very educated on this subject and all of his analogies and deduction really make sense. I think the use of exemplification really helped Gladwell achieve his purpose.
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